How Much Can a Vacation Rental in Durango Really Earn?
Durango’s Strong Appeal
With year-round tourism, Durango continues to attract visitors who want more than a standard hotel room. From ski trips at Purgatory Resort in the winter to hiking, biking, and rafting in the summer, there’s always a steady flow of travelers looking for unique places to stay. Naturally, second homeowners are curious: how much could a vacation rental here really earn?
The Real Answer
There isn’t a single number that fits every property. Income potential depends on several factors, and results vary widely. What matters most is how the property is positioned, managed, and maintained. Instead of focusing on a dollar figure, it makes more sense to look at the key drivers of success.
Factors That Influence Earnings
Location: Proximity to downtown, trails, or the slopes can increase demand.
Property size and amenities: Homes with hot tubs, great views, or pet-friendly policies often perform better.
Seasonality: Winter ski season and summer adventures bring the highest demand, while spring and fall tend to be quieter.
Guest experience: Quick communication, clean spaces, and thoughtful touches lead to five-star reviews, which fuel future bookings.
Pricing strategy: Adjusting rates to match demand throughout the year can significantly affect revenue.
Comparing to Long-Term Rentals
In general, short-term rentals can generate higher revenue than long-term leases, but they also come with more responsibilities. Cleaning, guest communication, and compliance with local rules all factor into the equation.
Estimating Your Potential
Instead of looking for a one-size-fits-all number, owners should compare similar properties, consider occupancy rates, and factor in the realities of running a rental. The question isn’t only “how much can I earn,” but “how can I set my property up for the best possible performance.”
Conclusion
Durango is a strong market for vacation rentals, but the income potential depends on how well the property matches guest demand and how it’s managed. With thoughtful planning and attention to detail, second homeowners can maximize both enjoyment of their property and the financial benefits.
